About Blush

the blush story


how it all began


The legend of Blush has been two generations in the making, the story of a father's dream and his children's desire to continue that vision. It all started in 1959, when Edward N. Ajmo launched his first fashion venture in Montreal. Upon the sale of the company, he established a second highly successful initiative in the United States. Mr. Ajmo returned to the fashion hub of Montreal to found Blush in 1988. After thirteen years at the helm, Mr. Ajmo entrusted the leadership of Blush to his already highly experienced adult children, Justin and Tiffany, in 2001.


A dedicated entrepreneurial family, an expert design team and more than 60 years of experience in the world of style have culminated in the successful brand known as Blush.


what we promise


To provide flirtatious and affordable luxury to women worldwide with the creation of sensual, voluptuous, and urbane intimates. Each piece in the collection highlights the exceptional quality, sensual design and unsurpassed attention to detail that have established the incomparable Blush reputation. Our style inspires discerning women to embrace their unique sense of self with complete assurance and a flair for playfulness.


Contemporary women are at the very heart of the Blush story where fashion, individuality, and refinement play key roles. Blush women are poised and on the go, with a keen sense of what to wear and how to wear it.


blush worldwide


The cosmopolitan team at Blush sets global fashion trends from the world-class city of Montreal, where Europe and Asia meet North America. Our distinct line of intimates is the choice of celebrities and has been featured in a variety of high profile magazines, trend services and on television series.


Blush's talent and design expertise work together to create the sexy second skin you have been looking for. Feeling cheeky, alluring, playful? Come flirt with Blush.


Take a peek at our sophisticated style and luxuriate in pin-up perfect lingerie. Let our designers indulge you with silky comfort and exciting elegance: lace and loveliness combined with a flair for the naughty.


Who would you like to pamper?


Do it with Blush.